Privacy Policy

Last Modified: February 3, 2023

Horseco, Inc. (“Company”) respects your privacy and are committed to protecting it through our compliance with this Privacy Policy (the “Policy”). The Policy describes how your personal information is collected, used, and shared when you visit or submit information on any website owned, managed or operated by Company or any of its affiliates, including but not limited to equiring.com, starquine.com, and horseco.com (the “Website”).

Please read the Policy carefully before you start to access or use the Website to understand our policies and practices regarding your information and how we will treat it.  By accessing or using the Website, you acknowledge that you have read, understood, and agree to the Policy. If you do not want to agree to  the Policy, you shall not access or use the Website. 

Changes to the Policy

Company may revise and update the Policy from time to time in its sole discretion in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons. All changes are effective immediately when we post them, and apply to all access to and use of the Website thereafter.  Your continued use of the Website following the posting of revised Policy means that you accept and agree to the changes.

Eligibility

Our Website is not intended for users under 18 years of age. No one under age 18 may provide any information to the Website. We do not knowingly collect personal information from children under 18. If you are under 18, do not use or provide any information on this Website. If we learn we have collected or received personal information from a child under 18 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 18, please contact us via the Contact Form at https://www.starquine.com/content/contact.

Information We Collect About You and How We Collect It

The Policy applies to information we collect when you visit the Website and communicate with the Website, i.e., email, text and other electronic messages between you and the Website.  We automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse the Website, we collect information about the individual web pages, information, products or services that you view, what websites or search terms referred you to the Website, information about how you interact with the Website, and information about your internet connection.

We collect this information using the following technologies, which may be updated from time to time: (1) “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier; (2) “Log files” track actions occurring on our website, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps; (3) “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse our website; and (4) “Analytic Services” track and record additional data about activity and traffic patterns on our website.

Additionally, we collect this information when you provide it directly to us, including: (1) when you submit or attempt to submit a form through our website, namely, we collect certain information from you as outlined on the form, which may include your name, address, email address, social security number, and phone number and before or at the time of collecting the submitted information, we will identify the purposes for which information is being collected; (2) records and copies of your correspondence (including email addresses), if you contact Company; (3) details of transactions you carry out through the Website and of the fulfillment of your auction bids, namely, you will be required to provide financial or payment information (i.e., bank, credit card and/or wiring information) before placing a bid through our Website; and (4) any other types of information that you provide.

Company stores information submitted and collected through the Website in the United States. The privacy protections in the United States may not be the same as in your home country. If you are located in a country outside the U.S. and you submit personal information to Company and/or use Website, you consent to the collection, use, and disclosure of personal information as provided in this Privacy Policy and to that information being transferred to, stored, and otherwise processed in the U.S. 

The Website may contain message boards, chat rooms, personal web pages or profiles, forums, bulletin boards, auctions, and other interactive features (collectively, “Interactive Services”) that allow users to post, bid, submit, publish, display, or transmit to Company or other users content or materials (collectively, “User Contributions”) on or through the Website. Your User Contributions are posted on and transmitted to others at your own risk. Although you may set certain privacy settings for such information by logging into your account profile, please be aware that no security measures are perfect or impenetrable. Additionally, we cannot control the actions of other users of the Website with whom you may choose to share your User Contributions. Therefore, we cannot and do not guarantee that your User Contributions will not be viewed by unauthorized persons.

How We Use Your Information

We may use information that we collect about you or that you provide to us, including any personal information: (1) to fulfill any request placed through the Website (including contact requests, quote requests, and orders) including to communicate with you and provide you information or advertising relating to our products and services and other marketing purposes; (2) to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize the Website (for example, by generating analytics about how our customers browse and interact with our website, and to assess the success of our marketing and advertising campaigns); (3) to carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection purposes such as those outlined in the Auction Terms and Conditions; (4) to notify you about changes to the Website or any products or services we offer or provide though it; (5) in any other way we may describe when you provide the information; (6) to fulfill any other purpose for which you provide it; and (7) for any other purpose with your consent.

Disclosure of Your Information

We may disclose aggregated information about our users without restriction.

We may disclose personal information that we collect or you provide as described in Policy, including: (1) to our subsidiaries and affiliates; (2) to third parties to help us use your personal information as described in the previous section; (3) using third-party analytics to help us understand how our customers use the Website; (4) to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us about our Website users is among the assets transferred; (5) for marketing purposes; (6) for any other purpose disclosed by us when you provide the information; (7) with your consent; (8) to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights; (9) to enforce or apply the Terms of Use and other agreements, including for billing and collection purposes, such as those outlined in the Auction Terms and Conditions; and (10) if we believe disclosure is necessary or appropriate to protect the rights, property, or safety of us, our customers, or others.

Choices About the Use of Your Information

You have choices outlined below that you may exercise by contacting us via the Contact Form at https://www.equiring. com/content/contact:

  • Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. For more information, visit your browser’s web settings. If you disable or refuse cookies, please note that some parts of this Website may then be inaccessible or not function properly.
  • Promotional Offers from the Company. If you do not wish to have your contact information used by the Company to promote our own or third parties’ products or services, you can opt-out by contacting us via the Contact Form at https://www.starquine.com/content/contact. If we have sent you a promotional email, you may send us a return email asking to be omitted from future email distributions.

We do not control third parties’ collection or use of your information to serve interest-based advertising. However these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative (“NAI”) on the NAI’s website.
Residents of certain states, such as California may have additional personal information rights and choices. Please see Your State Privacy Rights for more information.

Accessing and Correcting Your Information

You can review and change your personal information by logging into the Website and visiting your account profile page.

You may also contact us via the Contact Form at https://www.starquine.com/content/contact to request access to, correct or delete any personal information that you have provided to us. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

If you delete your account or User Contributions from the Website, copies of your personal information related to your account or User Contributions may remain viewable in cached and archived pages, or might have been copied or stored by other Website users.

Residents of certain states, such as California may have additional personal information rights and choices. Please see your State Privacy Rights for more information.

Your State Privacy Rights

State consumer privacy laws may provide their residents with additional rights regarding our use of their personal information. Residents of certain states, such as California, may have additional personal information rights and choices. Please see your State Privacy Rights for more information. To learn more about California residents’ privacy rights, visit https://oag.ca.gov/privacy/ccpa. California’s “Shine the Light” law (Civil Code Section § 1798.83) permits users of our Website that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please contact us via the Contact Form at https://www.starquine.com/content/contact.

California law requires Company to disclose certain information relating to the categories of personal information collected from California residents, the sources from which the information was collected, the business purpose for which the information was collected, and to which type of parties the information is shared. The following table lists this information:

Category of Personal Information Source of Collection Business Purpose To Whom Disclosed (categories)
Identifiers -you/your device
-technologically gathered from your operating systems and browsers
-service providers
-marketing/ communications
-fulfill requests
-provide support
-process payments
-fulfill contractual obligations
-respond to inquiries
-service providers
-distribution and fulfillment partners
Customer Records -you -marketing/ communications
-fulfill requests
-provide support
-process payments
-fulfill contractual obligations
-respond to inquiries
-service providers
-distribution and fulfillment partners
Personal Characteristics n/a n/a n/a
Commercial Information and Payment Transaction Information -you
-service providers
-provide services to customers
- improve services
-fulfill contractual obligations
-respond to inquiries
-service providers
-financial institutions
-government authorities and agencies
-credit agencies (when required by law)
Internet Usage Information -you/your device
-analytics and advertising partners
-improve Website
-personalize Website
-improve customer experience
-marketing/
communications
-service providers
-analytics and advertising partners
Geolocation data -you/your device
-analytics and advertising partners
-improve Website
-personalize Website
-improve customer experience
-marketing/
communications
-service providers
-analytics and advertising partners
Sensory data n/a n/a n/a
Professional or employment-related information -you -respond to inquiries
-marketing/ communications
-service providers
Inferences drawn from other Personal Information -analytics and advertising partners
-service providers
-marketing and remarketing
-improve customer experience
-analytics and advertising partners

If you are a California resident, in addition any other rights set forth herein, you may also exercise any of the following rights:

  • You may request information about Company’s disclosure of your personal information to third parties for their direct marketing purposes.
  • Subject to certain exceptions, you may request that we delete personal information about you that we have collected and retained. 
  • You have the right not to be discriminated against for exercising your rights under the CCPA.
  • You have the right opt-out of personal data processing for targeted advertising and sales.
  • You may designate an authorized agent to act on your behalf.

Colorado, Connecticut, Virginia, and Utah each provide their state residents with rights to: (1) confirm whether we process their personal information; (2) access and delete certain personal information; (3) data portability; (4) opt-out of personal data processing for targeted advertising and sales.
Colorado, Connecticut, and Virginia also provide their state residents with rights to: (1) correct inaccuracies in their personal information, taking into account the information's nature processing purpose; (2) opt-out of profiling in furtherance of decisions that produce legal or similarly significant effects.  To exercise any of these rights please contact us via the Contact Form at https://www.starquine.com/content/contact.

Data Security

The security of your personal information is important to us. We follow generally accepted industry standards to protect the personal information submitted to us and have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure including storing certain information behind firewalls and encryption is used for certain information.

The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of the Website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone. We urge you to be careful about giving out information in public areas of the Website. The information you share in public areas may be viewed by any user of the Website.

Unfortunately, the transmission of information via the internet is not completely secure and the electronic storage of such information is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Website or third parties. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website.

Do Not Track

Please note that we do not alter our website’s data collection and use practices when we see a Do Not Track signal from your browser.

Data Retention

When you submit a form through our website, we will retain and maintain the submitted information for our records unless and until you ask us to delete this information.

Contact Information

To ask questions or comment about this privacy policy and our privacy practices, contact us via the Contact Form at https://www.starquine.com/content/contact